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Plans & pricing

Start free. Upgrade when you want the app to start planning and coaching for you.

New accounts get 7 days of Pro features free, with no card required. If you don’t subscribe by the end, you keep the Free plan and everything those features saved stays stored, unlocking again if you subscribe.

Free

Genuinely useful, forever

$0/ month

  • Profile & personalized onboarding
  • Restaurant discovery with diet filters
  • Meal & weight logging
  • Create recipes & publish them to the community
  • Browse community, react & comment
  • Join public competitions
  • Voice coach with selectable personas
  • Plate photos to try: 3 a month, snap a plate and the macros are logged
  • Coach taste: 10 messages a month on the built-in coach (our AI is paused right now)
Get started free

Plus

Plan the week, see the trends

$10/ month

Billed monthly · $6.67 a month if you pay yearly

  • Everything in Free
  • Smart shopping lists that learn your usuals
  • Meal plans from your list & pantry
  • Weekly digest: calorie & protein averages, adherence, weight trend, coach insight
  • Plate photos: 30 a month
  • Coach: 100 messages a month, about 3 a day on the built-in coach (our AI is paused right now)
Start with Plus
Most popular

Pro

Your personal AI coach

$20/ month

Billed monthly · $12.50 a month if you pay yearly

  • Everything in Plus
  • Private AI coach on the built-in coach (our AI is paused right now): 300 messages a month, about 10 a day, with memory & actions
  • Plate photos: 300 a month, about 10 a day
  • Household accounts, up to 5 profiles
Start with Pro

Cancel anytime from your account. Prices in USD.

Our AI coach is paused right now, so every plan answers with the built-in coach: it still logs, plans and looks things up for real. Nothing about the message allowances changes, and you can connect your own AI key from your account at any time.

Card payments aren’t connected yet. Upgrading right now uses a clearly-labeled test checkout and no card is ever charged.